I, SOURCERER- Read the world HERE. Businessman, Professor, Author, Global Citizen, Plain Truth teller
Thursday, March 15, 2018
Dear Macy's-Isn't this a little stupid?
Did you know that Macy's permits ads on its website that can not only provide a platform for competitors, but can clearly promote the same item for less? I didn't know this-because I never shop at macy's online and rarely shop in the store. Below is an example from the Designer Handbags page: I know I don't have the brain trust that Macy's has, but why would you do this? Whatever money Google is paying you to run this page, is it really worth sending customers somewhere else to buy the same item? Why remind YOUR customers that they need not be loyal? Hey Macy's (or anyone else), can you explain how this makes any business sense and how you think it will affect customer loyalty? You make a big deal of the Rewards program for customer loyalty-is this the Reward? Is this how to build (or rebuild) your Brand? OR is this just draining the moat and opening the castle door? If not a good business explanation, the next best thing would be the humility to admit this is stupid-at best.
Subscribe to: Post Comments (Atom)
Godzilla vs. King Kong- Amazon playing Godzilla and Walmart playing King Kong. We are all watching the ongoing battle with rap...
Who are the leaders that will carry your organization to a bright future? What are their leadership and management characteristics? Ha...
中国纺织服装业2023年：派对结束了，中国需要邀请一个戴明来参加下一个派对 莲花与迈克尔的观点2023年：四个部分的改变者 （另附的文章已翻译成简体中文） I. 2023年中国纺织/服装出口商的情况以及原因。中国目前的纺织和服装情况如何？ II. 谁是W. Edwards Dem...
(This article was originally published in April of 2018. While Blockchain is still a potential solution for supply chains,...
Amazon Will Buy Kohls. Bet on it. I Did. A recent article in Forbes, “ It’s Time For Amazon & Kohl’s To Consummate Their Relationship ...
Post a Comment
Comments will be moderated and deleted if they are not relevant (showing you read and understood) the post and commented accordingly; IF you comment and attach your own link in the hopes that someone will click, this violates the purpose of me giving FREE information to the world. Say something relevant or BE DELETED. . This is a blog for people who care about the world situation, not to promote their own businesses.
IF you have nothing to say, say nothing. IF you have anything to say, say anything. IF you want to advertise yourself, pay Google to do so. Your opinion (genuine) will always be published; your insincerity will not. So say something!
IF you have nothing personal to say, say nothing. At least not here.
My issues are relevant to all of you, because I know you: Indonesia, China, Russia, I know all of you. Advertise somewhere else, improve the world HERE.
Feel free to comment, not advertise