Monday, October 9, 2017

Levis 501 for Women- One of the greatest marketing stories ever told

I recently recovered some files that had been missing for a long time and this was one of them. I led the team that created, marketed and manufactured the first Levi's 501 made and fit for women in history. This was acknowledged by the corporation to be a breakwater event in the business of Levis during the 1970's and early 80's, when the company was struggling to compete with a plethora of designer jean labels.

Proud of my work and the lasting effect it has had on Levis. For more detail, please follow the link:

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